CONCEPT

"We want to deliver clothes that are free of chemicals and that you can wear with complete peace of mind, both for the environment and for your own body."

an. Environment is a brand founded with the desire to reduce the impact that the various chemicals used in the clothing manufacturing process have on the natural environment and on our bodies.

Various chemicals are used in the manufacturing process of the apparel industry.

Its uses are varied, including "to make it softer," "to make it whiter," "to improve color," "to prevent wrinkles," "to repel water," "to make it easier to absorb water," and "to increase manufacturing efficiency and reduce costs."

Although there have been improvements in recent years, there are still regions around the world where government oversight is lax, and there are environments where workers work without being informed of the harmful effects of chemicals on the human body, and where factory wastewater that has not been properly treated is simply discharged.

Until now, the apparel industry has overlooked the fact that this has a huge impact on the natural environment, calling it "obvious," "normal," or "cheap." However, the backlash from this is now coming back to haunt us, not just as an environmental issue, but as an issue for our health.

We wanted to change the current trend of using various chemicals in denim products to create a used look through a washing process, so with the theme of "denim that is washed without using any chemicals," we created the "Organic Washed Denim Series" using ingredients derived from natural ingredients with the cooperation of factories that agreed with our idea.

Starting with this denim series, which is filled with our thoughts,

As a catalyst for changing what an. Environment considers to be "the norm,"

We will continue to offer comfortable, sustainable items that are considerate of both users and makers.